SEO Checklist — Simple and effective
If you are searching for SEO checklist and finding the information on other websites rather obfuscating, then this article makes it a breeze to understand basic SEO checklist in less than 5 minutes
What is SEO in simple terms
Imagine 300+ people wanting to get inside Electronics store for the big Thanksgiving day discounts.
The queue starts up outside the store right past previous midnight. And the store entry is based on first in queue basis. Sorted.
Similarly, say there are 1 million businesses serving a business category , which gives 1 million pages to be ordered (keeping the example simple and assuming 1 business has 1 page)
So, SEO is basically ordering those pages.
Google SEO algorithm determines the order based on factors
Hence SEO is a process of making your site better (optimized) for search engines
On Page SEO checklist
Salient points —
— Percentages are for illustration purposes only (not from Google)
— These percentages are to highlight relative factors and have been computed by own research and experience
— Google has not published details about its search algorithm
— Only some of relevant resources are shown
— People typically search 3–5 pages in first go — so its not about always #1 page
— Factors constituting majority is shown to illustrate basic principles of SEO. There are several other factors.
— Principles of SEO seldom change vs search algorithms which get updated more frequently
How SEO works
Below example illustrates how major SEO factors work relatively
— Keyword(s) determines the competitive landscape and the route to #1 page (case #1 vs case #8). Thats why Keyword is at the top
— Pole position (#1 of Page #1) of highly competitive keyword(s) takes quite some effort and time
Off Page SEO checklist
Links
https://edu.google.com/coursebuilder/courses/pswg/1.2/assets/notes/Lesson1.3/Lesson1.3Howsearchworks_Text_.html
https://www.mattcutts.com/blog/type/googleseo/ https://developers.google.com/search/docs/beginner/seo-starter-guide
https://yoast.com/research/real-time-content-analysis/
https://developers.google.com/search/blog
https://en.wikipedia.org/wiki/PageRank
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